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THE STUDIO — SUBSCRIPTION TIERS

Pick the level
that matches your stage.

Three subscription tiers for new and early-stage business owners. Start with the fundamentals, upgrade to the full library, or add 1:1 coaching. Cancel anytime.

BASIC

$35/mo

or $350/yr · save $70

The fundamentals every business owner needs.

  • All 7 Standard 101 courses
  • Setup, $10K Month, Protecting Your Business, First Hire, Networking, 9-to-5, Brand Basics
  • Cancel anytime
MOST POPULAR

PREMIUM

$78/mo

or $780/yr · save $156

The full library. Everything you need to build and run it.

  • Everything in Basic
  • All 6 Premium 101s — Pricing, Finances, RFP, SOW, AI Content, AI Ops
  • All 3 Masterclasses
  • All Studio Basics templates (LLC OA, contracts, dashboards, brand guides)

EXPERT

$125/mo

or $1250/yr · save $250

Premium + hands-on coaching every month.

  • Everything in Premium
  • 1 Studio Session per month (1:1 with Dakotah)
  • Early access to new courses
  • Direct Q&A access

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FREE 101

Setting Up Your Business — read it free, no account needed

LLC, EIN, banking, compliance — the right order to start a small business.

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Start here: the 101s

13 short reads, one sitting each

Single-session reads on the topics every new founder needs — pricing, your first hire, AI for content, contracts. Standard 101s are included with the Basic plan; Premium 101s require Premium or Expert.

101

Setting Up Your Business

The thing you wish someone had explained before you started.

Read →
101

Pricing Your Services

Stop guessing. Start charging what you are worth.

Read →
101

Understanding Your Business Finances

The numbers are not complicated. Nobody explained them clearly.

Read →
101

Protecting Your Business

Two contracts covers 90% of situations.

Read →
101

Scope of Work 101

Protect yourself. Set expectations. Leave room to grow.

Read →
101

Your First Hire

Trust and dedication over credentials. Every time.

Read →
101

Networking for Founders

The best networkers are not the most social.

Read →
101

Your First $10K Month

It is not one big thing. It is several things at once.

Read →
101

Building a Business While Working a 9-5

Make it your hobby and the energy problem solves itself.

Read →
101

Brand Basics for Small Business

Simple, free, consistent beats expensive and chaotic.

Read →
101

AI for Content & Collateral

Your number one hidden secret for proposals.

Read →
101

AI for Operations & Systems

AI does the work too menial for the principal.

Read →
101

RFP 101

Win work you're actually right for — without pretending to be something you're not.

Read →

GO DEEPER — THE MASTERCLASSES

The three foundations of a professional business.

Finance, operations, brand — full multi-module courses for when you're ready to go deep.

MASTERCLASS

Company Finances

Most small business owners are reactive with money. This course changes that.

SKILLS YOU'LL GAIN

Six-Month Financial AuditMoney Flow DiagramThree-Account Banking (AR/Payroll/Fund)Anchor Client MethodHourly-to-Retainer Pitching20% Buffer Rule

MASTERCLASS

Stable Before Scale

You cannot grow a business that is not actually running yet.

SKILLS YOU'LL GAIN

LLC Setup & EIN FilingBusiness Domain & Email SetupAI-Assisted SOP WritingProcess DocumentationHiring 1099 ContractorsDelegation Framework

MASTERCLASS

Branding Your Business and Yourself

Your brand is a preview of your work. Make sure it matches.

SKILLS YOU'LL GAIN

Brand-as-Prediction FrameworkOne-Page Brand GuideCapabilities StatementFounder Bio & Services MenuBusiness Presence EssentialsLinkedIn for Founders

COMING SOON

Using AI to Run Your Business

The founders using AI aren't working harder. They're working differently.

WHAT'S IN EACH TIER

Compare what you get.

FEATUREBasic
$35/mo
Premium
$78/mo
Expert
$125/mo
7 Standard 101 courses
6 Premium 101 courses
3 Masterclasses (Finance · Brand · Ops)
All Studio Basics templates
1 Studio Session per month (1:1)
Early access to new courses
Direct Q&A access
Cancel anytime

Cancel any tier at any time. Templates can also be purchased individually if you only want one.
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